About Us

Creating Success through Leadership

Key Associates helps you reach your full potential as a leader and achieve outstanding results for yourself and those you lead. We serve as your guide to career and personal success through peer forums, executive coaching and inspiring leadership programs.

Our Team

Dr. Mary Key is an international consultant, author, speaker and executive coach. She is President of Key Associates, Inc., an organizational transformation consulting firm committed to helping leaders and organizations grow, particularly women.

Key is the founder of the Key Women’s Leadership Forums. The purpose of the women’s forum is to bring together executive women to focus on pressing issues, leveraging their influence and aligning their careers with what is purposeful for them.

She has worked with Fortune 500 companies, Inc. 500 winners, non- profit organizations and various government agencies. Prior to starting her own firm, Mary was Vice President of Consulting for a company acquired by Achieve Global and Senior Consultant and National Accounts Manager for Development Dimensions International (DDI).

Key recently authored Seizing Success: A Woman’s Guide to Transformational Leadership, a book that outlines how women can transform themselves and those they lead. She has written other books including CEO Road Rules: Right Focus, Right People, Right Execution and The Entrepreneurial Cat: 13 Ways to Transform Your Work Life.


Founder & President, Key Associates, Inc.

Mary received her Ph.D. from the University of Virginia and her BS from the University of Massachusetts. She was selected to be part of the International Women’s Federation (IWF), Society of International Business Fellows (SIBF), Leadership Florida, Athena Society and the CEO Council of Tampa Bay.

Key Women’s Leadership
Forum Team

Laura is a Key Women’s Leadership
Forum Facilitator and Executive
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Marna is a Key Women’s Leadership Forum Facilitator, executive coach, speaker, and consultant.
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Catherine Cheshire outdoor

Catherine Cheshire, SPHR
Cat is a Key Women’s Leadership
Forum Facilitator, international executive coach, speaker, facilitator, and writer.
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Key Associates

Since 2000, Deborah has served as a senior partner with Key Associates in helping leaders improve and organizations grow.
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Dr. Houser partners with Key Associates and specializes in executive coaching.
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Mercedes L. Lopez Ph.D.
Dr. Lopez partners with Key Associates and specializes in emotional intelligence and rational emotive coaching.
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Our Clients

Key Associates, Inc. has worked with Fortune 500 companies, Inc. 500 winners and various government agencies. We have specialty areas in healthcare, technology, manufacturing, services, not for profits and government. A sample of our clients includes:

Our Mission

We inspire, challenge and support leaders to be their professional and personal best through peer forums, executive coaching and leadership development.

Request a Consultation

Submit this form and we’ll be in touch shortly, or phone (813) 831-9500 — we would be delighted to speak with you about how our services can take you to the next level.